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Branding The Man They Called Jesus
In November 2009 I wrote an article featured in Blitz Magazine about the award-winning brand identity and web project we created for Yaaway.com: Separating Church and State (of Mind) At some point in...
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Know your food
Sometimes it is convenient that our food world and our design world cross paths. Recently Foodtree asked us to help rebrand in the time leading up to the launch of their new iPhone app and City of...
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We’ll design a brand identity, but branding is up to you.
Recently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, as well as some other...
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So you think naming is simple?
Did you know the name Apple was inspired while Steve Jobs was pruning Gravenstein apple trees on his friend’s orchard? According to the recent Steve Jobs biography, Apple Computer could have just as...
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How brands respond when stuff blows up—literally.
Let’s face it. Shit happens. Things go wrong. Hopefully not too many times over the lifetime of a company. But it’s in the critical moments after a serious failure of a company to meet its promises...
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Sometimes, “Innocent” Marketing Works Best
The Big Knit campaign. Let’s admit it: marketers are in an online rat race. As all of us with an Internet connection and a functioning pair of eyes know, businesses are stumbling over each other to get...
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Surrey’s use of branding has transformed this sprawling suburb into a...
It’s surprising how seldom this approach is used in business and shocking how infrequently it is used in municipal politics Surrey mayor Dianne Watts understands the power of branding. No, not just a...
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Is it time to take your name off the door?
HCMA has moved beyond last names on their door. Is it time to consider doing that at your professional services firm? A few years ago we worked with a law firm that had a name comprised of the...
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The Ethics of Design
Do you agree with your clients' ethics? Ethics. We all have them, whether we are directly in tune with them or not. Naturally, our ethics translate into our work, sometimes before we even realize it....
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Don’t forget your staff or risk your branding project failing.
Recently, the University of California unveiled a new “visual identity system”. This new system is supposed to be a fresher, less bureaucratic expression of UC’s values, and had taken over three years...
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Who cares whether your website looks good? For starters, your employees do.
We recently updated Francl Architecture's brand and website. These days, employee retention is on the tips of many business owners’ tongues. According to multiple sources, such as Forbes Magazine, the...
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Branding The Man They Called Jesus
In November 2009 I wrote an article featured in Blitz Magazine about the award-winning brand identity and web project we created for Yaaway.com: Separating Church and State (of Mind) At some point in...
View Article